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Something new and amazing will go live on the 22nd and 23rd of July 2020: The first live show, fully streaming and viewable worldwide, will be held in the CMS Advanced Materials Technology headquarters in Zogno, Italy near Bergamo.
“During the pandemic was very difficult” – explains Lucio Giavazzi, commercial director of the Advanced Materials division – “With the lock down it was impossible to meet our customers. We have always been at their side, thanks to our digital services, that allow us to support and assist if they have problems or need to do maintenance, but, for sure it wasn’t like being there in person. We have lots of news going on, but also the trade show sector has problems: the main shows have been cancelled or postponed, so it was really difficult to try and find the optimal way to be close to our customers and meet all the people that could be interested in our machines. This is why we decided to organize the live show”.
The best way to explain this event is the following: 3 hours of live coverage, fully dedicated to the advanced materials division and its news: Live demo, talks with CMS experts, live contributions from the foreign branches and from the dealers worldwide, and testimonials from customers.
The core points of the event are:
- The first live demo will be dedicated to High Speed Aluminium and Steel Cutting, with a focus on CMS HDS Technology – High Damping Structure – the innovative design concept, developed by CMS R&D, which combines excellent vibration damping with state-of-art dynamic performances for aluminum, steel, and structural composites machining.
- The second demo will be about High Precision Composites Machining, with a big news: CMS Smart Volumetric Compensation, the CMS system developed to improve and maintain effective cutting and drilling precision.
- The first live talk will be about Additive Manufacturing: Every day the production of composite parts becomes more competitive and CMS is about to launch its solution for large format Additive Manufacturing.
- The second live talk will be dedicated to CMS Digital services: Industry 4.0 has further extended the perspectives, changing the paradigm, moving it from product-centricity to product+customer-centricity. CMS connect is an invaluable tool to meet the production challenges of the hi-tech sectors and sectors undergoing a deep redevelopment (aerospace, automotive, composites for special applications, etc.) towards the scenario that has by now been defined as “the new normal”.
How will it work? Thanks to a streaming platform everybody, from everywhere, will have the possibility to connect to CMS’s channel and spend 3 hours live with the CMS team. The platform will also allow questions and answers, so the interaction will be direct and in real time.
CMS wants to launch a strong message to all its customers and to all the people that are interested in its machines: We have, and always will, be here for you. It had been a difficult time, but it is from the challenges that usually the best things arise. Of course the world is changing and we need to find different and innovative tools to be close to our customers. The live show isn’t a replacement, but an alternative path: This is something that could change the way of communicating with customers and become the first one of several events like this.
